Fill your registration list and sales centre with qualified buyers – without burning budget on tire-kickers.
Book a free consultationSelling homes online is different from selling almost anything else. Buyers research for months, compare communities, register for multiple projects, and only a small share are ready to book a visit. Paid ads have to do two jobs at once: build excitement for the project, and separate serious buyers from browsers.
TheAmpify has run multi-channel Meta and Google campaigns for home builders in Canada, including video and motion-graphic ads built for engagement and lead generation. Through ad placement testing and precise audience work, we improved cost per lead by 60%.
In the USA and Canada, housing ads on Meta must run in the Housing special ad category: no age or gender targeting, no postal-code targeting, a minimum 15-mile radius and no lookalike audiences. Google applies similar limits. Campaigns have to be built to work within these rules from day one.
Cheap instant-form leads can look great in a report and waste your sales team's week. Lead quality has to be measured, not assumed.
Buyers see your project many times before they register. Without remarketing and good tracking, you pay to introduce the same people over and over.
Pre-construction launches, VIP events and price changes need campaigns that can ramp up and change message quickly.
Video, carousel and motion-graphic ads that show the lifestyle, floor plans and neighbourhood, running inside the Housing special ad category. We use qualifying questions on lead forms and test placements to find the cheapest qualified leads.
Capture people searching for new homes, communities and builders in your area, including competitor and area searches, with landing pages built around each project.
Project videos and walkthroughs that build awareness in your target region and feed remarketing audiences for later registrations.
Stay in front of past registrants and website visitors with updates on releases, incentives and events – within platform policy for housing ads.
TheAmpify is a performance marketing agency based in the Greater Toronto Area, working with home builders and real estate teams across the United States and Canada. See all our results or book a free consultation.
Results from a real campaign we managed.
Platform: Meta, Google
Common questions from home builders and real estate teams.
Book A CallNot directly. In the USA and Canada, housing ads on Meta run in the Housing special ad category, which removes age, gender and postal-code targeting. We reach the right buyers through creative, messaging, location radius and qualifying questions instead.
Yes. We run launch campaigns for registration lists and VIP events, then shift to sales-centre visits and inventory as the project moves forward.
Yes. The same approach works for real estate teams promoting listings, buyer leads or seller leads, with campaigns sized for your budget.
Yes. We work with home builders and real estate businesses across the United States and Canada.
Book a free consultation call to discuss your advertising goals and discover how we can help you achieve better results.
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