More qualified mortgage and financial leads at a lower cost – with campaigns built around the ad rules your industry has to follow.
Book a free consultationMortgage and financial services are some of the most expensive categories in paid search. Clicks cost more, competition is intense, and both Google and Meta apply extra policy rules to credit and financial ads. That makes precise campaign management the difference between a profitable lead channel and an expensive one.
For one financial client, TheAmpify ran Google Ads, Microsoft Ads and Meta Ads together. By tightening targeting and rebuilding ad creative, we reduced the average cost per lead from $120 to $45 – a 62% drop – and achieved an 80% increase in qualified monthly mortgage leads across platforms.
In the USA and Canada, credit ads on Meta run in the Financial Products and Services special ad category (no age, gender or postal-code targeting, minimum 15-mile radius, no lookalikes). Google restricts demographic and postal-code targeting for credit ads in both countries. Campaigns must be built around these rules.
Searches like "mortgage broker" or "refinance" are among the most competitive in any market. Wasted clicks add up fast.
Rate-shoppers and unqualified applicants cost your team time. Ad copy also has to stay accurate and within advertising and regulatory guidelines.
Mortgage demand moves with rates and seasons. Budgets and messaging need to follow the market.
High-intent search campaigns for mortgage, refinance, renewal and other financial product searches, with strict negative keywords to cut rate-shopper and job-seeker traffic.
Bing and partner search traffic often costs less per click for financial terms and reaches an older, higher-income audience – a strong addition once Google is profitable.
Lead campaigns in the Financial Products and Services category, using clear offers, qualifying questions and fast follow-up to keep lead quality high.
Focused landing pages and call tracking so every lead is measured by source, and budgets move toward what produces funded deals.
TheAmpify is a performance marketing agency based in the Greater Toronto Area, working with mortgage brokers and financial services firms across the United States and Canada. See all our results or book a free consultation.
Results from a real campaign we managed.
Platform: Google Ads + Microsoft Ads + Meta Ads
62% CPL Reduction & 80% More Leads
Common questions from mortgage brokers and financial services firms.
Book A CallIn the USA and Canada, Meta and Google both restrict demographic and postal-code targeting for credit and financial ads. We work within those rules and use intent, location radius, messaging and qualifying questions to reach the right people.
Google Search usually produces the highest-intent leads. Microsoft Ads often adds cheaper leads from the same kind of searches, and Meta works well for renewals, first-time buyer education and remarketing. Most brokers see the best results from a mix.
Yes, including insurance, accounting, tax and other financial services, in both the USA and Canada.
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