Facebook and Instagram let you reach people before they even start searching โ by interest, life event, location and behaviour. For many businesses, Meta Ads are the fastest way to create demand, fill a sales pipeline and stay top of mind with past visitors.
Results on Meta depend heavily on creative and tracking. TheAmpify combines audience strategy with high-impact ad copy, visuals and video, and sets up the Meta Pixel and Conversions API properly so the algorithm optimizes toward real leads and purchases.
Meta campaigns we run
Lead Generation Ads
Instant forms and website lead campaigns that collect qualified enquiries, with questions designed to filter out low-quality leads.
Sales & Conversion Ads
Campaigns optimized for purchases or bookings, including Advantage+ shopping campaigns and catalogue ads for e-commerce.
Traffic Ads
Drive the right visitors to your website or landing page, targeted by interest, location and lookalike audiences.
Engagement & Message Ads
Start conversations on Messenger, Instagram Direct or WhatsApp and grow an engaged audience for future campaigns.
App Install Ads
Promote app downloads and in-app actions across Facebook, Instagram and the Audience Network.
Remarketing Ads
Bring back website visitors, video viewers and past customers with tailored offers.
Not sure which campaign type fits? We'll recommend the most effective campaign type to suit your business objectives.
Who our Meta Ads management is for
Home builders, real estate agents and mortgage brokers looking for buyer leads
E-commerce and DTC brands that want profitable prospecting and remarketing
Health, wellness and fitness businesses building local awareness
Restaurants, salons and local services promoting offers and events
Businesses that need fresh ad creative that stops the scroll
What's included
Audience research, including lookalike and custom audiences
Ad creative: copy, static visuals, carousel and short-form video concepts
Meta Pixel and Conversions API set-up and event verification
Structured creative testing to find winning ads quickly
Budget and placement optimization across Facebook, Instagram and Messenger
Monthly reporting on cost per lead, cost per purchase and ROAS
How we work
Free consultationWe learn about your business, goals, margins and past advertising, and review any existing ad accounts.
Strategy & trackingWe choose the right platforms and campaign types, then set up accurate conversion tracking before spending a dollar.
LaunchWe build campaigns, audiences and ad creative, then launch with a clear testing plan.
Optimize & scaleWe review performance continuously, cut waste, scale what works and report results in plain language.
Why businesses choose TheAmpify for Meta Ads
We bring over 10 years of hands-on experience across Google, Meta, Amazon and Microsoft, and have launched 500+ campaigns. Our clients have seen an average 60% lower cost per acquisition and an average 600% return on ad spend. You work directly with the people managing your ads, with transparent reporting and no hidden or inflated fees.
We are based in the Greater Toronto Area and manage Meta Ads for businesses across the United States and Canada. See our results or book a free consultation.
Meta Ads results
A few examples of what our campaigns have delivered for clients.
E-commerce
Platform: Google, Meta, Amazon
Managed $2.5M+ annual digital ad spend
Drove 600% revenue growth with Smart campaigns
Increased website traffic by 800% while reducing cost per acquisition by 50%
Designed high-converting banner creatives and dynamic product ads
Are Facebook ads or Instagram ads better for my business?
Both run from Meta Ads Manager, so we usually run them together and let performance data decide where budget goes. Some audiences respond better on Instagram Reels, others on the Facebook feed.
Do you create the ad images and videos?
Yes. We produce ad copy, visuals and motion graphics, and we can also work with photos and videos you already have.
Why are my Meta leads low quality?
The most common causes are instant forms with no qualifying questions, broad optimization events and missing conversion data. We fix these by tightening forms, optimizing for the right event and feeding Meta better conversion signals.
What budget do I need for Meta Ads?
We recommend a budget that allows enough conversions per week for the algorithm to learn. We will suggest a starting number during your free consultation based on your goals and typical lead cost in your industry.
Ready to grow with Meta Ads?
Book a free consultation call to discuss your advertising goals and discover how we can help you achieve better results.