Meta Ads Management: Facebook & Instagram Advertising

Engaging social media campaigns that build brand awareness and drive conversions across Meta platforms.

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Meta Ads platform logo

Facebook and Instagram let you reach people before they even start searching โ€“ by interest, life event, location and behaviour. For many businesses, Meta Ads are the fastest way to create demand, fill a sales pipeline and stay top of mind with past visitors.

Results on Meta depend heavily on creative and tracking. TheAmpify combines audience strategy with high-impact ad copy, visuals and video, and sets up the Meta Pixel and Conversions API properly so the algorithm optimizes toward real leads and purchases.

Meta campaigns we run

Lead Generation Ads

Instant forms and website lead campaigns that collect qualified enquiries, with questions designed to filter out low-quality leads.

Sales & Conversion Ads

Campaigns optimized for purchases or bookings, including Advantage+ shopping campaigns and catalogue ads for e-commerce.

Traffic Ads

Drive the right visitors to your website or landing page, targeted by interest, location and lookalike audiences.

Engagement & Message Ads

Start conversations on Messenger, Instagram Direct or WhatsApp and grow an engaged audience for future campaigns.

App Install Ads

Promote app downloads and in-app actions across Facebook, Instagram and the Audience Network.

Remarketing Ads

Bring back website visitors, video viewers and past customers with tailored offers.

Not sure which campaign type fits? We'll recommend the most effective campaign type to suit your business objectives.

Who our Meta Ads management is for

  • Home builders, real estate agents and mortgage brokers looking for buyer leads
  • E-commerce and DTC brands that want profitable prospecting and remarketing
  • Health, wellness and fitness businesses building local awareness
  • Restaurants, salons and local services promoting offers and events
  • Businesses that need fresh ad creative that stops the scroll

What's included

  • Audience research, including lookalike and custom audiences
  • Ad creative: copy, static visuals, carousel and short-form video concepts
  • Meta Pixel and Conversions API set-up and event verification
  • Structured creative testing to find winning ads quickly
  • Budget and placement optimization across Facebook, Instagram and Messenger
  • Monthly reporting on cost per lead, cost per purchase and ROAS

How we work

  1. Free consultationWe learn about your business, goals, margins and past advertising, and review any existing ad accounts.
  2. Strategy & trackingWe choose the right platforms and campaign types, then set up accurate conversion tracking before spending a dollar.
  3. LaunchWe build campaigns, audiences and ad creative, then launch with a clear testing plan.
  4. Optimize & scaleWe review performance continuously, cut waste, scale what works and report results in plain language.

Why businesses choose TheAmpify for Meta Ads

We bring over 10 years of hands-on experience across Google, Meta, Amazon and Microsoft, and have launched 500+ campaigns. Our clients have seen an average 60% lower cost per acquisition and an average 600% return on ad spend. You work directly with the people managing your ads, with transparent reporting and no hidden or inflated fees.

We are based in the Greater Toronto Area and manage Meta Ads for businesses across the United States and Canada. See our results or book a free consultation.

Meta Ads results

A few examples of what our campaigns have delivered for clients.

E-commerce

Platform: Google, Meta, Amazon

  • Managed $2.5M+ annual digital ad spend
  • Drove 600% revenue growth with Smart campaigns
  • Increased website traffic by 800% while reducing cost per acquisition by 50%
  • Designed high-converting banner creatives and dynamic product ads
Shopper browsing an online store on a laptop

Health & Wellness

Platform: Google, Meta

  • Developed full-funnel paid strategies for health-based DTC brands
  • Improved lead quality through optimized landing page and ad creative alignment
  • Increased ROAS through targeted location and device bidding
Smiling family lying on the floor with fitness weights

Meta Ads FAQs

Common questions about our Meta Ads management service.

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Are Facebook ads or Instagram ads better for my business?

Both run from Meta Ads Manager, so we usually run them together and let performance data decide where budget goes. Some audiences respond better on Instagram Reels, others on the Facebook feed.

Do you create the ad images and videos?

Yes. We produce ad copy, visuals and motion graphics, and we can also work with photos and videos you already have.

Why are my Meta leads low quality?

The most common causes are instant forms with no qualifying questions, broad optimization events and missing conversion data. We fix these by tightening forms, optimizing for the right event and feeding Meta better conversion signals.

What budget do I need for Meta Ads?

We recommend a budget that allows enough conversions per week for the algorithm to learn. We will suggest a starting number during your free consultation based on your goals and typical lead cost in your industry.

Ready to grow with Meta Ads?

Book a free consultation call to discuss your advertising goals and discover how we can help you achieve better results.

  • Meta Ads
  • Google Ads
  • Amazon Ads
  • Bing Ads
Proven Results

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