Home Improvement
Platform: Google Ads
- Drove a 300% increase in high-intent website traffic
- Doubled quote requests using cross-platform campaigns and geo-targeted offers
Home Services & Contractors · USA & Canada
PPC for Contractors & Home Service Businesses
More calls and quote requests from homeowners in your service area – and fewer wasted clicks from outside it.
Book a free consultationFor renovation companies, roofers, HVAC and plumbing businesses, landscapers and other home service pros, the phone ringing is what matters. Homeowners search when they need help, compare a few companies quickly, and call the ones that look trustworthy and local.
For a home improvement client, TheAmpify drove a 300% increase in high-intent website traffic with Google Ads and doubled quote requests using cross-platform campaigns and geo-targeted offers.
Where contractor ad budgets get wasted
Clicks from outside your area
Loose location settings show ads to people you cannot serve. Every one of those clicks is money lost.
The wrong searches
DIY how-to searches, job seekers and "free" searches trigger ads unless negative keywords are managed carefully.
Calls that aren't tracked
Many leads come by phone. Without call tracking, you cannot tell which campaigns actually bring jobs.
Seasonal demand
Roofing, HVAC, landscaping and renovation demand swing with the seasons, and budgets need to follow.
How we generate leads for home service businesses
Google Search Ads
Service-by-service campaigns ("kitchen renovation", "furnace repair", "roof replacement") targeted to your exact service area, with call assets and ad schedules for when you can answer.
Local Services Ads
Where available for your trade and area, we help set up Google Local Services Ads so you appear at the very top of results and pay per lead.
Meta Ads
Geo-targeted offers, seasonal promotions and before-and-after creative to build demand and retarget homeowners who visited your site.
Call & form tracking
Tracking for calls, quote forms and bookings so you know your cost per lead and cost per job for every campaign.
What's included
- Campaign structure by service and service area
- Negative keyword lists to block DIY, jobs and irrelevant searches
- Call tracking and quote-form conversion tracking
- Seasonal budget planning and offers
- Ad creative for Meta, including before-and-after and project showcases
- Monthly reporting on calls, quote requests and cost per lead
How we work
- Free consultationWe learn about your business, goals, margins and past advertising, and review any existing ad accounts.
- Strategy & trackingWe choose the right platforms and campaign types, then set up accurate conversion tracking before spending a dollar.
- LaunchWe build campaigns, audiences and ad creative, then launch with a clear testing plan.
- Optimize & scaleWe review performance continuously, cut waste, scale what works and report results in plain language.
TheAmpify is a performance marketing agency based in the Greater Toronto Area, working with contractors and home service businesses across the United States and Canada. See all our results or book a free consultation.
Case study: Home Improvement
Results from a real campaign we managed.
Home Services & Contractors FAQs
Common questions from contractors and home service businesses.
Book A CallShould contractors use Google Ads or Facebook Ads?
Google Search is usually best for urgent or high-intent jobs, because homeowners are actively looking. Facebook and Instagram work well for bigger projects like renovations, where people browse ideas before they search. Many contractors get the best results using both.
Can you target just my service area?
Yes. We target by city, postal or ZIP code, or radius around your business, and exclude areas you do not serve.
Do you work with contractors in the USA?
Yes. We work with home service businesses across the United States and Canada.
Ready To Scale Your Business?
Book a free consultation call to discuss your advertising goals and discover how we can help you achieve better results.
- Meta Ads
- Google Ads
- Amazon Ads
- Bing Ads
Book a free consultation
Tell us about your goals and one of our team members will be in touch shortly.