For online stores, paid ads only work when they are profitable at the order level. Rising costs on Meta and Google, crowded Amazon results and changing tracking rules mean you need tight control of product feeds, creative and measurement to scale.
TheAmpify has managed over $2.5M in annual digital ad spend for an e-commerce brand across Google, Meta and Amazon. We drove 600% revenue growth with Smart campaigns, increased website traffic by 800% while cutting cost per acquisition by 50%, and designed high-converting banner creatives and dynamic product ads. We have also built full-funnel paid strategies for health and wellness DTC brands.
What holds e-commerce ads back
Rising acquisition costs
CPMs and CPCs keep climbing. Without strong creative and a clean account structure, new-customer costs eat your margin.
Product feed quality
Shopping and Performance Max campaigns are only as good as your Merchant Center feed – titles, images, prices and product data.
Tracking gaps
Browser privacy changes break pixel data. Without server-side events and correct purchase values, platforms optimize toward the wrong customers.
Channel overlap
Google, Meta and Amazon often take credit for the same sale. Budget decisions need blended numbers, not platform self-reporting.
How we grow online stores
Google Shopping & Performance Max
Feed optimization, product segmentation by margin and performance, and campaigns structured so your best products get budget first.
Meta Ads
Prospecting and Advantage+ shopping campaigns, catalogue and dynamic product ads, plus a steady pipeline of new creative to test.
Amazon Ads
Sponsored Products, Brands and Display on Amazon.com and Amazon.ca, managed to your target ACoS or TACoS.
Tracking & measurement
Meta Pixel with Conversions API, Google enhanced conversions and correct purchase values, so every platform optimizes on real revenue.
What's included
Account, feed and tracking audit before any spend changes
Merchant Center feed optimization for Shopping and Performance Max
Creative for static, carousel, video and dynamic product ads
Free consultationWe learn about your business, goals, margins and past advertising, and review any existing ad accounts.
Strategy & trackingWe choose the right platforms and campaign types, then set up accurate conversion tracking before spending a dollar.
LaunchWe build campaigns, audiences and ad creative, then launch with a clear testing plan.
Optimize & scaleWe review performance continuously, cut waste, scale what works and report results in plain language.
TheAmpify is a performance marketing agency based in the Greater Toronto Area, working with e-commerce and direct-to-consumer brands across the United States and Canada. See all our results or book a free consultation.
Case study: E-commerce
Results from a real campaign we managed.
E-commerce
Platform: Google, Meta, Amazon
Managed $2.5M+ annual digital ad spend
Drove 600% revenue growth with Smart campaigns
Increased website traffic by 800% while reducing cost per acquisition by 50%
Designed high-converting banner creatives and dynamic product ads
If people already search for your products, Google Shopping usually delivers profitable sales fastest. If your product is new or visual, Meta is often the better starting point. Many stores need both – see our guide to Google Ads vs Meta Ads.
What ROAS should I expect?
It depends on your margins, price point and repeat purchase rate. We calculate a break-even ROAS for your store first, then set targets that grow profit rather than chasing a vanity number.
Do you sell into both the US and Canada?
Yes. We run separate campaigns and feeds for each market where needed, with the right currency, shipping and pricing.
Ready To Scale Your Business?
Book a free consultation call to discuss your advertising goals and discover how we can help you achieve better results.