E-commerce & DTC Brands · USA & Canada

E-commerce PPC for Online Stores & DTC Brands

Profitable growth across Google Shopping, Meta and Amazon – measured in revenue and ROAS, not clicks.

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For online stores, paid ads only work when they are profitable at the order level. Rising costs on Meta and Google, crowded Amazon results and changing tracking rules mean you need tight control of product feeds, creative and measurement to scale.

TheAmpify has managed over $2.5M in annual digital ad spend for an e-commerce brand across Google, Meta and Amazon. We drove 600% revenue growth with Smart campaigns, increased website traffic by 800% while cutting cost per acquisition by 50%, and designed high-converting banner creatives and dynamic product ads. We have also built full-funnel paid strategies for health and wellness DTC brands.

What holds e-commerce ads back

Rising acquisition costs

CPMs and CPCs keep climbing. Without strong creative and a clean account structure, new-customer costs eat your margin.

Product feed quality

Shopping and Performance Max campaigns are only as good as your Merchant Center feed – titles, images, prices and product data.

Tracking gaps

Browser privacy changes break pixel data. Without server-side events and correct purchase values, platforms optimize toward the wrong customers.

Channel overlap

Google, Meta and Amazon often take credit for the same sale. Budget decisions need blended numbers, not platform self-reporting.

How we grow online stores

Google Shopping & Performance Max

Feed optimization, product segmentation by margin and performance, and campaigns structured so your best products get budget first.

Meta Ads

Prospecting and Advantage+ shopping campaigns, catalogue and dynamic product ads, plus a steady pipeline of new creative to test.

Amazon Ads

Sponsored Products, Brands and Display on Amazon.com and Amazon.ca, managed to your target ACoS or TACoS.

Tracking & measurement

Meta Pixel with Conversions API, Google enhanced conversions and correct purchase values, so every platform optimizes on real revenue.

What's included

  • Account, feed and tracking audit before any spend changes
  • Merchant Center feed optimization for Shopping and Performance Max
  • Creative for static, carousel, video and dynamic product ads
  • Server-side tracking set-up (Conversions API, enhanced conversions)
  • Budget allocation by product margin and blended ROAS
  • Monthly reporting on revenue, ROAS, CPA and new-customer growth

Platforms we work with & free resources

We work with stores on Shopify, WooCommerce, BigCommerce, Magento and custom platforms, selling to customers in the USA, Canada or both.

Want to go deeper? Read our guides to Performance Max for e-commerce, Facebook & Instagram ads for e-commerce and Google Shopping feed optimization, or work out your numbers with our free break-even ROAS calculator.

How we work

  1. Free consultationWe learn about your business, goals, margins and past advertising, and review any existing ad accounts.
  2. Strategy & trackingWe choose the right platforms and campaign types, then set up accurate conversion tracking before spending a dollar.
  3. LaunchWe build campaigns, audiences and ad creative, then launch with a clear testing plan.
  4. Optimize & scaleWe review performance continuously, cut waste, scale what works and report results in plain language.

TheAmpify is a performance marketing agency based in the Greater Toronto Area, working with e-commerce and direct-to-consumer brands across the United States and Canada. See all our results or book a free consultation.

Case study: E-commerce

Results from a real campaign we managed.

E-commerce

Platform: Google, Meta, Amazon

  • Managed $2.5M+ annual digital ad spend
  • Drove 600% revenue growth with Smart campaigns
  • Increased website traffic by 800% while reducing cost per acquisition by 50%
  • Designed high-converting banner creatives and dynamic product ads
Shopper browsing an online store on a laptop

E-commerce & DTC Brands FAQs

Common questions from e-commerce and direct-to-consumer brands.

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Should my store start with Google or Meta?

If people already search for your products, Google Shopping usually delivers profitable sales fastest. If your product is new or visual, Meta is often the better starting point. Many stores need both – see our guide to Google Ads vs Meta Ads.

What ROAS should I expect?

It depends on your margins, price point and repeat purchase rate. We calculate a break-even ROAS for your store first, then set targets that grow profit rather than chasing a vanity number.

Do you sell into both the US and Canada?

Yes. We run separate campaigns and feeds for each market where needed, with the right currency, shipping and pricing.

Ready To Scale Your Business?

Book a free consultation call to discuss your advertising goals and discover how we can help you achieve better results.

  • Meta Ads
  • Google Ads
  • Amazon Ads
  • Bing Ads
Proven Results

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