Microsoft Ads (Bing Ads) Management

Microsoft Advertising shows your ads on Bing, Yahoo, DuckDuckGo and across Microsoft's network – including the default search in Windows and Microsoft Edge. Its audience skews toward professionals and older, higher-income customers, and competition is usually lower than on Google.

For many of our clients, Microsoft Ads delivers leads at a lower cost per click than Google. TheAmpify can import and adapt your Google Ads campaigns, then optimize them specifically for the Microsoft network, including LinkedIn profile targeting that is not available anywhere else in search.

Microsoft Ads campaigns we run

Not sure which campaign type fits? We'll recommend the most effective campaign type to match your business objectives.

Who our Microsoft Ads management is for

• Businesses already profitable on Google Ads that want more volume
• B2B companies targeting professionals and decision-makers
• Financial, insurance and mortgage businesses
• E-commerce stores that want lower-cost Shopping traffic

What's included

• Google Ads import with Microsoft-specific adjustments
• Conversion tracking with Microsoft UET tags through Google Tag Manager
• LinkedIn profile targeting and bid adjustments for B2B audiences
• Ongoing bid, keyword and search-term optimization
• Combined reporting alongside your Google Ads performance

How we work

1. Free consultationWe learn about your business, goals, margins and past advertising, and review any existing ad accounts.
2. Strategy & trackingWe choose the right platforms and campaign types, then set up accurate conversion tracking before spending a dollar.
3. LaunchWe build campaigns, audiences and ad creative, then launch with a clear testing plan.
4. Optimize & scaleWe review performance continuously, cut waste, scale what works and report results in plain language.

Why businesses choose TheAmpify for Microsoft Ads

We bring over 10 years of hands-on experience across Google, Meta, Amazon and Microsoft, and have launched 500+ campaigns. Our clients have seen an average 60% lower cost per acquisition and an average 600% return on ad spend. You work directly with the people managing your ads, with transparent reporting and no hidden or inflated fees.

We are based in the Greater Toronto Area and manage Microsoft Ads for businesses across the United States and Canada. See our results or book a free consultation.