On Amazon, shoppers arrive ready to buy – and the products at the top of search results win most of the sales. Amazon Ads put your listings in those positions, but without careful keyword and bid management, advertising cost of sale (ACoS) can quickly eat your margin.
TheAmpify manages Amazon PPC with a focus on profitability. We structure campaigns so you can see which search terms make money, scale the winners, cut the waste, and use advertising to improve organic ranking over time.
Amazon ad formats we manage
Sponsored Products
Ads for individual listings that appear in search results and on product pages – the foundation of most Amazon advertising.
Sponsored Brands
Headline ads featuring your logo, a custom message and several products, including video ads, to build brand recognition.
Sponsored Display
Reach relevant shoppers on and off Amazon, including people who viewed your products but did not buy.
Not sure which campaign type fits? We'll recommend the most effective ad format to align with your business goals.
Who our Amazon Ads management is for
Brands selling on Amazon.com (US) and Amazon.ca (Canada)
Sellers launching new products who need early sales velocity
Brands with high ACoS that want more profitable campaigns
Businesses that want to protect their brand name from competitor ads
What's included
Account and listing audit, including keywords and product detail pages
Campaign structure separating research, performance and brand-defence campaigns
Keyword harvesting and negative-keyword management
Bid and budget optimization against your target ACoS or TACoS
Monthly reporting on ad sales, ACoS, TACoS and organic rank trends
How we work
Free consultationWe learn about your business, goals, margins and past advertising, and review any existing ad accounts.
Strategy & trackingWe choose the right platforms and campaign types, then set up accurate conversion tracking before spending a dollar.
LaunchWe build campaigns, audiences and ad creative, then launch with a clear testing plan.
Optimize & scaleWe review performance continuously, cut waste, scale what works and report results in plain language.
Why businesses choose TheAmpify for Amazon Ads
We bring over 10 years of hands-on experience across Google, Meta, Amazon and Microsoft, and have launched 500+ campaigns. Our clients have seen an average 60% lower cost per acquisition and an average 600% return on ad spend. You work directly with the people managing your ads, with transparent reporting and no hidden or inflated fees.
We are based in the Greater Toronto Area and manage Amazon Ads for businesses across the United States and Canada. See our results or book a free consultation.
Amazon Ads results
A few examples of what our campaigns have delivered for clients.
E-commerce
Platform: Google, Meta, Amazon
Managed $2.5M+ annual digital ad spend
Drove 600% revenue growth with Smart campaigns
Increased website traffic by 800% while reducing cost per acquisition by 50%
Designed high-converting banner creatives and dynamic product ads
It depends on your margins and goals. A product launch can justify a higher ACoS to gain rank, while mature products should run at a level that keeps you profitable. We set targets with you based on your real margins.
Do I need Brand Registry for Amazon Ads?
Sponsored Products works without it. Sponsored Brands and several Sponsored Display options require Amazon Brand Registry, which we recommend for most brands.
Do you manage Amazon ads in both the US and Canada?
Yes. We manage campaigns on Amazon.com and Amazon.ca, and can help you expand from one marketplace to the other.
Ready to grow with Amazon Ads?
Book a free consultation call to discuss your advertising goals and discover how we can help you achieve better results.